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Aurora Apprentice

The artist donates £25,000 award winnings to independent music venues

The singer receiving the award in Newcastle
The musician was awarded the Mercury Prize in October in Newcastle

The artist has donated the entirety of his £25,000 award prize money to the trust for venues, which works to save the United Kingdom's small music venues.

He was presented with the award on mid-October as his new release the album was declared the outstanding release of the past year.

The musician has chosen to hand the money over to the trust, in acknowledgment of the crucial part local spots played in his early career.

"I would not have achieved this success if it wasn't for all the performances I performed around the North East, and further afield, when I was starting out," remarked Sam Fender. "These venues are renowned, but they are in difficulty."

Since the start of 2023, at least 150 of these venues have ceased operations – approximately one-sixth of the entire UK sector.

Over the past year, well-known musicians like the band Pulp, the group Coldplay, Katy Perry and Sheeran have all aided the MVT in its initiatives to keep the scene afloat, by adding a small levy to their ticket prices, which benefits independent venues.

Fender also took part, collecting over £100k on his 2024 arena tour to support thirty-eight small stages across England, Scotland, and Wales.

These funds helped locations that were dealing with possible closure due to challenges caused by flooding, fire incidents and bereavements, as well as regulatory hurdles, legal disputes and neighbor objections.

Additional spaces received financial assistance in upgrading amenities and gear that directly benefitted musicians and audiences.

"The notion that revenue from shows in large arenas helps the independent spots, where it all starts for artists like me, is just logical," Sam Fender has said.

Pulp members on stage
They are one of the many acts who donated their honor prize money to charity

The musician is far from the only musician to contribute his Mercury Prize winnings to good deeds.

In the band earned the prize in the year 1996 for their release the album, vocalist Jarvis Cocker announced that the group would contribute their cash to the organization War Child.

In 2002, musician the artist split her award among multiple organizations, including the NSPCC and a Sickle Cell organization.

"I also gave a £1,000 to Highgate Newtown, to their classes, because I did gymnastics when I was younger and they needed updated gear," she shared with a publication.

Previously, they gave their winnings to the local youth club that nurtured their group, as well as other local music groups.

And 1994 winners they gave their winnings to a multiple sclerosis charity after a acquaintance was found to have the illness.

"Winning was ample," remarked artist Small. "The money was the extra but we didn't require the cherry, because we had the main prize. So our winning touched somebody else's life."

Recently, the Music Venues Trust shared it had rescued several small stages in that region, by bringing them into community ownership.

The Joiners in that area and The Croft in the city were bought under the public acquisition program, which is backed by a national body and enthusiasts who acquire "shares" in the venues.

Written by

Donald Elliott

A passionate educator and writer dedicated to sharing innovative learning techniques and fostering growth in diverse fields.

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